#INTERSPIRE EMAIL MARKETER SEND ERROR SOFTWARE#
So far Mailchimp has been a winner in the email marketing software category for us, by a far far margin – and our criteria is strict. After we migrated our clients to Mailchimp recently, everybody was happy. Also, the email editor was so error prone, that ordinary users with minimum computer savvy were pulling their hair out while editing newsletters. We used to use Interspire’s Email Marketer, but that software was way too outdated and expensive to use. This is a web based application built just for email marketing, and that alone. Proper email marketing is done by proper software, and we recommend, based on our own experience, Mailchimp. Sign Up Now for $30 Reward Credits from Mailchimp! So then, what do we use? Introducing Mailchimp
It can individualize each email (for example, the email can start with “Hi Susan.” instead of “Hello,”). A proper email marketing system is able to send out one email per recipient, but trough an entire list. Outlook will simply send out the exact same message to everybody on the list without any personalization, and it offers no tracking whatsoever. Well, if you are thinking “I use my list on Outlook!” we need to have a serious talk! Outlook is not meant for email marketing. “What’s the proper way to send out email newsletters?” – a question we often receive. Yes, there’s been controversy over how effective it is since people are sick of spam, but the results are still there – if you do it right! But before we even get into “how do I do email marketing right”, let’s talk about something more basic.
One of the biggest elements of modern marketing is email marketing.
Naturally it’s not just for our business – the research I do to pick out the right software is ultimately recommended to our Realtor® clients as well. Being in the web development industry, I’ve had the pleasure (and, often, discomfort) of working with so many different web-based software to run our business.
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